In 2018, we united two accomplished marketing and communication companies — VML and Y&R — to deliver a contemporary, fully integrated offering on a global scale. Today, VMLY&R thrives on creating work that brings people together, united by the power of human connection. We harness creativity, technology, and culture to create connected brands that drive value for our clients and touch lives around the world.
Passionately inventive and relentlessly curious, VMLY&R strives to uncover the connection in all we do. Explore our award-winning work to see how we unite people across platforms, experiences and cultures.
The Last Ever Issue
We purchased Poland's longest running and most-read adult magazine and turned the page by making its last issue the beginning of a new conversation around sexual education, gender portrayal, equal rights and sexism.
Keeping Fortnite Fresh
We used gaming to reach a new audience and spread Wendy's brand message of never-frozen beef. Done organically and authentically, we changed how brands interact in this new world.
Runaway Pub
Using app technology, we developed a digital currency for New Balance based on how many miles a person ran. Their miles could be exchanged for pints in one-of-a-kind Runaway Pub.
Laugh Tracker
We merged creativity with technology for the Tennessee Department of Tourist Development and developed a wearable that scientifically proved kids have fun on vacation in Tennessee, helping influence thousands to visit the state.
Digital Transformation
Sprint embodies the idea and mission of Move Forward so well that by 2015 it had evolved far beyond its online presence. To show consumers the brand was still dedicated to innovative solutions and wireless dependability, the digital experience needed a major update.
Legacy - Half Biscuit
We reimagined a popular biscuit in Australia and New Zealand to bring people closer together and raise awareness and donations for Legacy Australia and New Zealand’s RSA — both which provide assistance and support to families of returned and deceased service personnel.
From São Paulo to Paris, our lives have changed dramatically over the past few months as we fight COVID-19 around the world. So has the way we connect as humans — with our families, friends and communities.
At VMLY&R, we have been creating new ways for our brand partners to engage in this new world with compassion and strength. Below you will find a few of the examples of this effort brought to life.
With more than 60 locations across six continents the view may change, but our goals and shared values do not. If you’re ready to make work that brings people together, we might be the place for you.
Check out our offices around the world to find an opportunity near you.
When we join forces, there’s no obstacle that’s too big. From London to Kansas City and all the way to Sydney, we are more than 6,000 people in over 60 locations worldwide. Find the office nearest you and reach out – we are ready to connect.
