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First-of-Its-Kind Global Industry Recognition with 100 Certified CX Pros

Cannes Lions statues

Cannes Lions International Festival of Creativity #4 NETWORK OF THE DECADE

A global marketing agency building connected brands

A GLOBAL BRAND AND CUSTOMER EXPERIENCE AGENCY

In 2018, we united two accomplished marketing and communication companies — VML and Y&R — to deliver a contemporary, fully integrated offering on a global scale. Today, VMLY&R thrives on creating work that brings people together, united by the power of human connection. We harness creativity, technology, and culture to create connected brands that drive value for our clients and touch lives around the world.

  • BX + CX = Meaningful Value and a Connected Brand

CREATIVITY AND EXPERIENCES THAT CONNECT

Passionately inventive and relentlessly curious, VMLY&R strives to uncover the connection in all we do. Explore our award-winning work to see how we unite people across platforms, experiences and cultures.

Home work
  • Your Weekend

    The Last Ever Issue

    We purchased Poland's longest running and most-read adult magazine and turned...
    We purchased Poland's longest running and most-read adult magazine and turned the page by making its last issue the beginning of a new conversation around sexual education, gender portrayal, equal rights and sexism.
  • Wendy smashing down a freezer containing frozen beef inside Fortnite.

    Keeping Fortnite Fresh

    We leveraged online gaming to authentically connect with a new audience and...
    We leveraged online gaming to authentically connect with a new audience and spread Wendy's brand message of never-frozen beef. Done organically, we changed how brands interact in this new world.
  • Exterior of a pub in London called The Runaway Pub

    Runaway Pub

    Using app technology, we developed a digital currency for New Balance based on...
    Using app technology, we developed a digital currency for New Balance based on how many miles a person ran. Their miles could be exchanged for pints in one-of-a-kind Runaway Pub. Results included a new kind of engagement with New Balance and a rewarding branded experience for consumers.
  • FordPass app

    Ford Pass

    We created an ever-expanding platform that combines all the world’s best ideas...
    We created an ever-expanding platform that combines all the world’s best ideas about transportation into one experience. From starting your car to finding and reserving parking or even reserving a bike, FordPass is a go-to source for all things mobility. FordPass allows the world to engage with the Ford brand. Even those who don’t own a car.
  • United Rentals website

    Putting CX First

    United Rentals is the world's largest equipment rental company. We transformed...
    United Rentals is the world's largest equipment rental company. We transformed the brand's customer experience from a series of online "printed" catalogs, marketing flyers and contact forms to a truly robust and interactive online marketplace that serves the customer and drives growth for the business.
  • Neil Armstrong on the moon

    Journey to the Moon

    To celebrate the 50th anniversary of the greatest journey of a Sailor ever, we...
    To celebrate the 50th anniversary of the greatest journey of a Sailor ever, we leveraged the technology of Google Assistant and transformed the Apollo 11 mission into an adventure that highlighted careers in the U.S. Navy.

Blood in test tubes

UNPRECEDENTED HEALTHCARE MARKETING

VMLY&R has assembled the most comprehensive healthcare communications offering in the world.

Our approach marries deep health expertise with creative technology and data firepower. Never before has one organization been so well equipped to help healthcare marketers grow their businesses and transform for the future.

  • Georgia Power employee wearing a hard hat

CREATIVITY IN THE FACE OF COVID-19

From São Paulo to Paris, our lives have changed dramatically over the past few months as we fight COVID-19 around the world. So has the way we connect as humans — with our families, friends and communities.

At VMLY&R, we have been creating new ways for our brand partners to engage in this new world with compassion and strength. Below you will find a few of the examples of this effort brought to life — from work to community to research and thought leadership.

CAREERS AT VMLY&R

With more than 75 locations across six continents the view may change, but our goals and shared values do not. If you’re ready to make work that brings people together, we might be the place for you.

Check out our offices around the world to find an opportunity near you.

  • VMLY&R office with employees walking in hallway

  • Map of VMY&R global offices

WE'RE READY TO CONNECT

When we join forces, there’s no obstacle that’s too big. From London to Kansas City and all the way to Sydney, we are more than 7,000 people in over 75 locations worldwide. Find the office nearest you and reach out – we are ready to connect.

RECENT NEWS

Recent News
  • VMLY&R Brazil logo superimposed over a map of Brazil

    VML and Y&R Merge to Create VMLY&R Brazil in São Paulo

  • Effies logo

    VMLY&R RECOGNIZED FOR EFFECTIVENESS

  • Augé Reichenberg

    VMLY&R Hires Augé Reichenberg as Chief Creative Officer of Health Practice

RECENT THOUGHT LEADERSHIP & INSIGHTS

Recent Thought Leadership & Insights
  • People holding gaming controllers

    What marketers need to know to get in on gaming

  • Navigating the Experience Era

    REDEFINING THE EXPERIENCE ERA

  • Fashionista

    Fashion Is at Tipping Point: How Brands Can Transform