Big Wins at ARF Awards

VMLY&R, BAV Group and client partners were honored at the Advertising Research Foundation (ARF) David Ogilvy Awards event on Oct. 13 with two gold, two silver, and two bronze awards. The premier program awards research and insights-driven marketing campaigns.

Four clients, including Amtrak, Optimum, U.S. Navy, and YMCA were awarded across six categories. Additionally, our work for Amtrak, Just an Amtrak Away, received the SeeHer award which honors realistic representation of all in advertising, including accurate portrayals of women and girls.

Amtrak, "Just An Amtrak Away"

• Gold in the Travel category
• Silver in the Best Brand Transformation category
• SeeHer Award

Optimum, "The Turn"

• Bronze in the Business-to-Business category
• Bronze in the Electronics, Tech & Telecommunications category

U.S. Navy, "Huskerrs Navy Boot Camp–Call of Duty Rebirth Tournament"

• Silver in the Sports, Media & Entertainment category

YMCA, "Find Your Y" – in partnership with BAV Group

• Gold in the Government, Public Service & Non-Profit category