Eye-Opening Honors in 2022

VMLY&R companies win 43 El Ojo honors

VMLY&R had a fantastic showing at the El Ojo de Iberoamérica Festival, one of the most recognized award shows in the advertising world and the main festival in Iberoamérica, which comprises countries and territories where Spanish or Portuguese is the predominant language.

In total, VMLY&R companies won nine gold, 14 silver, 10 bronze awards and 10 shortlists at the competition, including:

“Shout” by VMLY&R México for Movistar México

• Two golds, four silvers, and a bronze in Audiovisual Production category
• Gold in the Content
• Silver in Digital & Social
• Silver and a shortlist in Audio & Sound Production

“Los Santos +3°C” by VMLY&R Brazil for Greenpeace Brazil

• Gold in the Content category
• Gold in Digital & Social
• Gold in Sports
• Gold in Sustainability
• Shortlist in Brand Experience & Activation

“Jersey Pay” by VMLY&R Commerce México for AB InBev Modelo Group

• Gold in the Content category
• Gold in Sports
• Silver in Digital & Social
• Silver in Direct
• Silver in Brand Experience & Activation
• Shortlist in Innovation

“Trap for Mopping” by VMLY&R México for Colgate-Palmolive México

• Silver in the Audio & Sound Production category
• Silver in Radio & Audio

“Safelist” by VMLY&R Chile for Movistar Chile

• Silver in Digital & Social
• Bronze in Radio & Audio
• Bronze in Sustainability

“We Are All Peru” by VMLY&R Perú for AB InBev Perú

• Silver in the Effectiveness category
• Shortlist in Sports

“Parallel Lives” by VMLY&R Commerce Argentina for Baires Agroindustries

• Silver in the Graphic category

“Johanna/John” by VMLY&R México for Cenatra

• Bronze in the Graphics Production category
• Shortlist in Out of Home

“Adiós Copa Adios” by VMLY&R Commerce México for Elena's

• Bronze in the Direct category

“Hilo de Troya” by VMLY&R Commerce Argentina for Chief of the Cabinet of Ministers Argentina and the Alameda Foundation

• Bronze in the Innovation category

“Fire” by VMLY&R Uruguay for State Insurance Bank

• Bronze in the Radio & Audio category

“Killer Graffiti” by VMLY&R Colombia for Amnesty International Americas

• Bronze in the Graphics category

“The League of Leagues” by VMLY&R Perú for Peruvian League for the Fight Against Cancer

• Bronze in the Effectiveness category

“Verified Abuse” by VMLY&R Colombia for Amnesty International Americas

• Shortlist in the Effectiveness category

“Sugar Kids” by VMLY&R Health Spain for Spain Ministry of Health

• Shortlist in the Creative Data category

• Shortlist in Out of Home

“David/Marco” by VMLY&R México for Cenatra

• Shortlist in the Out of Home category

“Emma/Emily” by VMLY&R México for Cenatra

• Shortlist in the Out of Home category