Going Mad with Wins

VMLY&R companies are proud to have brought home nearly 50 recognitions from MAD STARS in 2022.

MAD STARS, previously known as AD STARS, is an international marketing, advertising, and digital content festival that combines creativity with cutting-edge technology.

Winners from around the world included:

“Audio Ad You Can See” by VMLY&R Australia for Defence Force Recruiting

• Crystal in Radio & Audio > Sectors > Not-for-profit / Charity/ Government
• Crystal in Data Insights > Use of Data > Data Visualization
• Bronze in Radio & Audio > Radio & Audio Craft > Music / Sound Design
• Bronze in Brand Experience & Activation > Use of Brand Experience & Activation > Use of social in a promotional campaign

“CNA Eyewitness” by VMLY&R Singapore for CNA

• Crystal in Data Insights > Use of Data > Data Integration
• Crystal in Interactive > Use of Interactive > Use of Social
• Crystal in Interactive > Sectors > Distribution / Publication
• Crystal in Media > Use of Media > Use of digital in a media campaign
• Bronze in Data Insights > Use of Data > Data Technology

“Exercise Artemis” by VMLY&R Australia for Defence Force Recruiting

• Crystal in Radio & Audio > Radio & Audio Craft > Music / Sound Design

“Give Happiness a Second Chance” by VMLY&R COMMERCE Malaysia for the SPCA

• Crystal in Outdoor > Outdoor Craft > Art direction
• Bronze in Outdoor > Outdoor Craft > Art direction

“Lazy Sneakers. Your shoes have their name on them.” by VMLY&R New Zealand for Lazy Sneakers

• Crystal in Outdoor > Outdoor Craft > Art direction
• Crystal in Outdoor > Sectors > Cosmetic / Beauty / Clothing / Footwear and accessories

“See what your shipmates can't” by VMLY&R Australia for Defence Force Recruiting

• Gold in Design > Communication Design > Posters
• Bronze in Outdoor > Sectors > Not-for-profit / Charity/ Government

“Smart Fill” by VMLY&R COMMERCE India for Whirlpool

• Gold in Brand Experience & Activation > Use of Brand Experience & Activation > Use of exhibitions and installations
• Silver in Direct > Use of Direct Marketing > Ambient media
• Silver in Green
• Silver in Pivot > Sectors > Corporate /Institution
• Silver in Design > Communication Design > Packaging
• Silver in PR > Sectors > Corporate /Institution
• Bronze in Interactive > Sectors > Furniture / Household

Sugar kids” by VMLY&R Health Spain for the Spanish Ministry of Consumer Affairs

• Crystal in Healthcare
• Crystal in Media > Use of Media > Use of outdoor in a media campaign
• Crystal in PR > Sectors > Not-for-profit / Charity/ Government
• Bronze in Outdoor > Sectors > Not-for-profit / Charity/ Government

“The Killer Pack” by VMLY&R India for MAXX Flash

• Gold in Innovation > Sectors > Pharmaceutical/Toiletries
• Gold in Outdoor > Ambient
• Silver in Pivot > Sectors > Pharmaceutical/Toiletries
• Silver in Design > Communication Design > Packaging
• Silver in Outdoor > Sectors > Pharmaceutical/Toiletries
• Silver in Direct > Sectors > Pharmaceutical/Toiletries

“Twitter Feminine Arabic” by VMLY&R COMMERCE MENA for Twitter

• Crystal in PR > Practices & Specialism > Launch or re-launch
• Crystal in Brand Experience & Activation > Use of Brand Experience & Activation > Use of social in a promotional campaign
• Silver in Mobile > Use of Mobile > Use of Social for Mobile
• Silver in Social & Influencer > Social Insight & Engagement > Social Customer Strategy