VMLY&R Leader Named to Ad Age Leading Women

VMLY&R’s Mariana Iesulauro, general accounts director, was named in Ad Age’s Leading Women Argentina list. Leading Women Argentina, in association with Adlatina, brings together standout players in the Argentine communications and marketing industry. The 17 female leaders join a group — previously known as Women to Watch — of more than 100 professional women, all of whom make a positive impact on the Argentine market.

Iesulauro graduated from the Foundation for Higher Studies with a degree in commercial sciences. She began her professional career as an account assistant at JWT, where she stayed for eight years, moving through the positions of executive, supervisor and director. She worked for the brands Esso, Quilmes, Kellogg's, Unilever and Banelco, among others.

Between 1997 and 1999 she worked as an executive producer at Flehner Films. During the following two years, she served as head of institutional communication for the Fundación Poder Ciudadano, organizing events, fundraising and the executive production of Luis Moreno Ocampo’s microprograms.

In 2002, she joined Diálogo Publicidad as account director for Petrobras, where she worked on the launch of the brand in Argentina and developed comprehensive communication campaigns. She was then promoted to general director of accounts and led the work for Arcor, CCU, Bodegas Bianchi, Plan Rombo - Renault, Mabe and Rapipago.

In 2008, Iesulauro joined Young & Rubicam to lead the agency’s largest account, Danone Lácteos, overseeing eight brands and leading an exclusive team. She was then promoted to account group director and added the Danone Aguas, Arcor, Quilmes, IRSA, Farmacity, Freddo, OLX and Turner brands to her responsibilities. She is currently the agency’s general director of accounts.