VMLY&R Wins Grand Ogilvy at ARF Awards

We Won the Grand Ogilvy and 3 Golds

VMLY&R and its client partners were honored with the Grand Ogilvy, nine golds and two silvers at the Advertising Research Foundation David Ogilvy Awards, which were presented during a virtual celebration on Thursday, Oct. 7. This premier awards program honors research and insights-driving marketing campaigns.

The following campaigns stood out among this year’s submissions, exemplifying the power of research and data behind effective advertising. Click here to see all the winners and case studies.

U.S. Census Bureau “Shape your future. Start Here.”

  • Grand Ogilvy
  • Gold in the Government, Public Service & Non-profit category
  • Gold in the Social Responsibility category
  • Gold in the Data Innovation category

Lidl “Suspiciously Low Priced Groceries” — in partnership with BAV Group

  • Gold in the Retail & Restaurants category
  • Gold in the Best New or Emerging Brand category
  • Silver in the Best Brand Transformation category
  • Silver in the Food & Beverage category

Amtrak “Get Carried Away”

  • Gold in the Travel category

CHANTIX “Slow Turkey”

  • Gold in the Pharmaceuticals category

Boehringer-Ingelheim “Moments of Stress”

  • Gold in the Pharmaceuticals category

Butterball “Celebrate the Good”

  • Gold in the Food & Beverage category

All proceeds from the 2021 awards directly benefited ARF WIDE to increase the quality and diversity of our industry’s workforce through scholarships, mentorship opportunities and internships.


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