VMLY&R shines bright at MAD STARS

VMLY&R has been awarded two Grand Prix, nine Gold, 13 Silver, and 22 Bronze at the 2023 MAD STARS Awards.

MAD STARS is an international festival that combines Marketing, Advertising, and Digital Content with creativity and cutting-edge technology. With roughly 20,000 entries from 70 countries each year, it is one of the largest advertising festivals in Asia.

MAD STARS also provides a range of programs for professionals, such as conferences, exhibitions, competitions, and academies.

Winning work includes:

“FitChix” by VMLY&R Melbourne for Honest Eggs Co.

• Grand Prix in the Data Insight Stars > Sectors > Foods category
• Grand Prix in Commerce Stars > Sectors > Foods
• Gold in Outdoor Stars > Sectors > Foods
• Gold in Design Stars > Communication Design > Promotional Items
• Gold in Data Insight Stars > Use of Data > Data Visualization
• Gold in PR Stars > Sectors > Foods
• Bronze in Brand Experience & Activation Stars > Sectors > Foods
• Bronze in Interactive Stars > Interactive Craft > XR Extended Reality Interaction

“Milk Manga” by VMLY&R Ogilvy Tokyo for Seki Milk

• Gold in the Design Stars > Sectors > Drinks (Alcoholic & Non-Alcoholic) category
• Gold in Design Stars > Communication Design > Promotional Items
• Gold in Design Stars > Communication Design > Packaging
• Gold in Direct Stars > Sectors > Drinks (Alcoholic & Non-Alcoholic)
• Silver in Outdoor Stars > Ambient > Small Scale Special Solutions
• Silver in Brand Experience & Activation Stars > Sectors > Drinks (Alcoholic & Non-Alcoholic)
• Silver in Direct Stars > Use of Direct Marketing > Ambient Media
• Silver in Commerce Stars > Sectors > Drinks (Alcoholic & Non-Alcoholic)
• Bronze in PR Stars > Sectors > Drinks (Alcoholic & Non-Alcoholic)
• Bronze in Brand Experience & Activation Stars > Use of Brand Experience & Activation > Use of Merchandising / In-Store Marketing
• Bronze in Media Stars > Sectors > Drinks (Alcoholic & Non-Alcoholic)
• Bronze in Media Stars > Use of Media > Use of Ambient media

“Dogs Without Borders” by VMLY&R Health Spain, VMLY&R New York and VMLY&R Sao Paulo for SFBO

• Gold in the Direct Stars > Sectors > Pharmaceutical/Toiletries category
• Silver in SDGs (Sustainability Development Goals) Stars > SDGs > Good Health and Well-Being
• Bronze in Outdoor Stars > Sectors > Pharmaceutical/Toiletries
• Bronze in Outdoor Stars > Ambient > Small Scale Special Solutions
• Bronze in SDGs (Sustainability Development Goals) Stars > SDGs > Reduced Inequalities

“Breast Cancer Simulator Pad” by VMLY&R Bangkok for Sabina Public Company Limited

• Silver in the Brand Experience & Activation Stars > Sectors > Cosmetic/Beauty/Clothing/Footwear & Accessories category
• Bronze in Design Stars > Sectors > Cosmetic/Beauty/Clothing/Footwear & Accessories
• Bronze in Design Stars > Communication Design > Promotional Items
• Bronze in Brand Experience & Activation Stars > Use of Brand Experience & Activation > Use of Merchandising / In-Store Marketing
• Bronze in Media Stars > Sectors > Cosmetic/Beauty/Clothing/Footwear & Accessories

“Bottle Tiles” by VMLY&R Lima for AB InBev

• Silver in the Design Stars > Sectors > Drinks (Alcoholic & Non-Alcoholic) category
• Silver in Direct Stars > Use of Direct Marketing > Ambient Media
• Bronze in Outdoor Stars > Ambient > Small Scale Special Solutions

“Buscape. Back to The City of God.” by VMLY&R Sao Paulo for Telefonica Vivo + Motorola

• Silver in the Film Stars > Film Craft > Art Direction/Production Design category
• Bronze in Strategy Stars > Sectors > Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
• Bronze in Entertainment Video Stars > Type > Movies

“Even Harry Styles” by VMLY&R Wellington for Statistics New Zealand

• Silver in the Social & Influencer Stars > Social Insight & Engagement > Real-time Response category
• Bronze in Social & Influencer Stars > Sectors > Not-for-Profit/Charity/Government

“Invisibles” by VMLY&R Madrid for BIOGEN – FUNDAME

• Silver in the Information Video Stars > Sectors > Pharmaceutical/Toiletries category
• Bronze in Film Stars > Film Craft > Cinematography

“Food Jewelry” by VMLY&R Sao Paulo for Banco De Alimentos – BankFood

• Silver in the Strategy Stars > Sectors > Not-for-Profit/Charity/Government category

“The Underrated Gifts” by VMLY&R Bangkok for Central Retail Corporation

• Silver in the Viral Video Stars > Sectors > Distribution/Publication category

“Awakening Lullabies” by VMLY&R Sao Paulo for Colgate-Palmolive

• Bronze in the Radio & Audio Stars > Sectors > Pharmaceutical/Toiletries category

“Black Coaches” by VMLY&R Sao Paulo for Telefonica Vivo

• Bronze in the SDGs (Sustainability Development Goals) Stars > SDGs > Partnership for the Goals category

“Stick it to Hep C” by VMLY&R New Zealand for Te Whatu Ora - Health New Zealand and Te Aka Whai Ora - Maori Health Authority

• Bronze in the Information Video Stars > Sectors > Not-for-Profit/Charity/Government category

“The Gaming Cap” by VMLY&R Sao Paulo for Dell Technologies

• Bronze in the SDGs (Sustainability Development Goals) Stars > SDGs > Reduced Inequalities category

“The Prevention Formula” by VMLY&R Lima for Alicorp

• Bronze in the Strategy Stars > Sectors > Corporate/Institution category

“Ummm…” by VMLY&R Bangkok for Boonthavorn

• Bronze in the Entertainment Video Stars > Sectors > Furniture/Household category