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OVERVIEW & GUIDE CES 2023

CES 2023

CES 2023 was one for the history books! Check our our recap of the event, with photos and insights, at vmlyr.com/ces23-recap.

 


 

Welcome to 2023! The beginning of each year means it's time to prepare for the annual Consumer Electronics Show (CES) in Las Vegas. CES serves as the global stage for innovation; offering a glimpse at new tech and services that will play a role in consumer behavior in the year ahead.

Product manufacturers and industry affiliates from around the world will meet, share and collaborate during this key industry event. This year's event will feature more 2,000 exhibitors and 40,000-plus attendees. We're eager to show you the most exciting things happening at CES.

Watch this space for takeaways and insights after the conference in January. 

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To navigate topics and sessions at CES, VMLY&R is following six major themes during the conference:

  1. Commerce
  2. Content
  3. Data & Analytics & AI
  4. Healthcare
  5. Sustainability
  6. Metaverse
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Agenda

The CES 2023 agenda offers a wealth of opportunity to hear from industry leaders. Below is a list of recommended conference sessions intended to offer a variety of content across the key themes we're tracking. We recommend prioritizing five to six sessions that are most appealing to you.

To schedule a tour of the show floor, please reach out to your agency representative.

On Friday, Jan. 6 at 8 p.m., please join us for the VMLY&R Client Reception, which will be held at the Harvest restaurant at the Bellagio.

Agenda
Wednesday, Jan. 4

 

9 – 9:40 AM

CES 2023 Trends to Watch, presented by CTA

LVCC, West Level 2, W232

 

1 – 1:40 PM

Tech Trends That Are Now Required Knowledge for CMOs

ARIA, East Level 2, Mariposa Ballroom 4

 

2 – 2:40 PM

How to Meet Your Customers Where They Are

ARIA, East Level 2, Mariposa Ballroom 4

 

Thursday, Jan. 5

 

9 – 9:40 AM

Power to the User: Art, Data, and Money

LVCC, North Level 2, N250

 

10 – 10:40 AM

Amazon Ads: How Media Sustainability is Shaping the Future of Advertising

ARIA, East Level 2, Mariposa Ballroom 4

 

11 – 11:40 AM

The Road to the Open Metaverse

LVCC, North Level 2, N258

  

1 – 1:30 PM

Building the Metaverse for All, By All

ARIA, East Level 1, Joshua 8

 

1:30 – 1:55 PM

Connecting Customers with Tailored Experiences

ARIA, East Level 1, Joshua 8

 

2 – 2:40 PM

Beyond the NFT Bubble: Web3’s True Value to Creators

LVCC, North Level 2, N250

 

3 – 3:40 PM

Influencers and Actors in the Metaverse

ARIA, East Level 1, Joshua 9 

Agenda
Friday, Jan. 6

 

10 – 10:40 AM

Welcome to Creator Economy 2.0

ARIA, East Level 1, Joshua 8

 

11 – 11:40 AM

Power Platforms: The New Tech Powering the Creator Economy

ARIA, East Level 1, Joshua 8

 

3:20 – 3:30 PM

Conversational AI and Consumer Packaged Goods

ARIA, East Level 1, Joshua 8

Saturday, Jan. 7

 

10 – 10:40 AM

The Risks and Ethics of NFTs

ARIA, East Level 2, Mariposa Ballroom 4

 

11  – 11:40 AM

The Changing Metaverse Landscape: Challenges as Opportunities

ARIA, East Level 2, Mariposa Ballroom 4

 

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Additional Partner Opportunities

REDDIT

Reddit Future Tellers is a colorful house of clairvoyance where you can gaze into the crystal ball of Reddit communities and conversations that are shaping tomorrow. Come examine the tea leaves of future trends or test predictions of your own! We’ll be on hand to walk you through this experience and dive into how Reddit’s future-forward conversations are shaping perspectives. Learn more.

 

CNET

CNET will provide event and show floor tours, including:

  • Next Big Thing with Brian Cooley Live @ CES:  Editor-at-Large Brian Cooley will deliver his highly anticipated annual trends forecast to select audiences live at CES 2023. In his signature style, he will distill how tech innovation will influence consumer behavior in the year ahead.
    • Very limited presentation slots available. 
  • CNET Show Floor Tours:  Editors and experts curate the most significant and interesting tech on the CES show floor and share “the why” that makes it meaningful.
    • Limited availability in Tech West and Tech East halls.
  • CNET Client Meet-ups:  Editors and experts will participate in thought-provoking panel discussions at C-Space. Dedicated client meetings are also available by request. 
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VOX

Verge/Vox Media will have tours of the CES showroom throughout the week with editorial talent hosts, including Nilay Patel, Helen Havlak and David Pierce. 

 

PINTEREST HAPPY HOUR

Famed designer Kerin Rose Gold will lead a hands-on workshop, and crowd-favorite Brooklyn-based DJ Mick will keep the music pumping. 

  • Thursday, Jan. 5
  • 5 - 7 p.m. 
  • Pinterest space (Scarpetta at The Cosmopolitan, 3708 S. Las Vegas Blvd., Level 3)
  • Agency and client attendees should RSVP in advance here

 

MICROSOFT

After a long day of meetings, join Microsoft Advertising and Xandr for connections and cocktails.

  • Thursday, Jan. 5 
  • 5 - 7 p.m.
  • Ski Lodge at The Cosmopolitan, 3708 S. Las Vegas Blvd., Level 2
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On social media, follow and tag us at #VMLYRatCES.