beIN Sports

Work
  • Crowd at a soccer match

    HINCHAS WANTED

    beIN SPORTS, the new U.S. broadcaster for the most important and prestigious...
    beIN SPORTS, the new U.S. broadcaster for the most important and prestigious South American soccer competition, Copa Libertadores, wanted to engage with South American super soccer fans known as HINCHAS, and invite non-South American and casual soccer fans to be part of the HINCHA culture, building awareness and driving tune-in.