WorkDon't tell me what to doEdgars Edgars, a 90-year old department store brand, was struggling for relevance. VMLY... Read more about Don't tell me what to do Edgars, a 90-year old department store brand, was struggling for relevance. VMLY&R South Africa successfully repositioned the brand from being on the outside of local culture to being a culturally relevant connected brand.
Don't tell me what to doEdgars Edgars, a 90-year old department store brand, was struggling for relevance. VMLY... Read more about Don't tell me what to do Edgars, a 90-year old department store brand, was struggling for relevance. VMLY&R South Africa successfully repositioned the brand from being on the outside of local culture to being a culturally relevant connected brand.