Edgars

Work
  • Different African styled designs in a grid format

    Don't tell me what to do

    Edgars, a 90-year old department store brand, was struggling for relevance. VMLY...
    Edgars, a 90-year old department store brand, was struggling for relevance. VMLY&R South Africa successfully repositioned the brand from being on the outside of local culture to being a culturally relevant connected brand.