JCDecaux

Work
  • Icon of an ambulance communicating with a digital billboard

    Emergency Route

    We turned JCDecaux's digital billboards into early warning systems to help...
    We turned JCDecaux's digital billboards into early warning systems to help ambulances avoid traffic. In less than a week, our message aired more than 2,000 times, with rescue teams avoiding 4 km of traffic per attendance, on average. A staggering 87% of emergency professionals that used the app felt it was an efficient and empowering solution.