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  • Mayo plus ketchup equals Mayochup

    Mayochup

    Mayochup was the most effective product launch in Heinz history. Our simple...
    Mayochup was the most effective product launch in Heinz history. Our simple Twitter question about Mayo and Ketchup grew to generate a total of 2.28 billion impressions. We received the highest response rate in Twitter poll history with nearly 1 million people weighing in. Heinz experienced a remarkable 27 percent lift in awareness of Heinz Mayonnaise, and 28 percent of respondents recalled seeing the Mayochup activation.