WorkSeriously Good MayoKraft HeinzUsing social media to cook up a seriously smart product launch with seriously...Read more about Seriously Good Mayo Using social media to cook up a seriously smart product launch with seriously good results. MayochupKraft HeinzMayochup was the most effective product launch in Heinz history. Our simple...Read more about Mayochup Mayochup was the most effective product launch in Heinz history. Our simple Twitter question about Mayo and Ketchup grew to generate a total of 2.28 billion impressions. We received the highest response rate in Twitter poll history with nearly 1 million people weighing in. Heinz experienced a remarkable 27 percent lift in awareness of Heinz Mayonnaise, and 28 percent of respondents recalled seeing the Mayochup activation.
Seriously Good MayoKraft HeinzUsing social media to cook up a seriously smart product launch with seriously...Read more about Seriously Good Mayo Using social media to cook up a seriously smart product launch with seriously good results.
MayochupKraft HeinzMayochup was the most effective product launch in Heinz history. Our simple...Read more about Mayochup Mayochup was the most effective product launch in Heinz history. Our simple Twitter question about Mayo and Ketchup grew to generate a total of 2.28 billion impressions. We received the highest response rate in Twitter poll history with nearly 1 million people weighing in. Heinz experienced a remarkable 27 percent lift in awareness of Heinz Mayonnaise, and 28 percent of respondents recalled seeing the Mayochup activation.