New Balance

Featured Work
  • Exterior of a pub in London called The Runaway Pub

    Runaway Pub

    Using app technology, we developed a digital currency for New Balance based on...
    Using app technology, we developed a digital currency for New Balance based on how many miles a person ran. Their miles could be exchanged for pints in one-of-a-kind Runaway Pub. Results included a new kind of engagement with New Balance and a rewarding branded experience for consumers.