D2C DNA features over twenty in-depth case studies spread throughout 23 chapters, which examine brands big and small who are approaching D2C through innovative and forward thinking points of view.
See a preview of the 23 chapters here and scroll down to download a full copy of the book.
See what some are saying about D2C DNA.
"Great changes in the market place require great changes by legacy brands and retailers if they’re to keep up with and satisfy the expectations of their future customers. An understanding and application of the 23 key elements of the DNA of D2C brands laid out in this book will be vital to help them succeed."
-- Malcolm Pinkerton, VP, Retail Insights, Europe Kantar Consulting
QUESTIONS?
Please contact Zac Kraemer, Director, Commerce or Andy Heddle, Group Director, Commerce