D2C DNA

An exploration and explanation of the 23 traits, characteristics, and principles that comprise the full DNA of the world's most successful D2C brands
  • D2C_DNA_Cover.001_reduced.jpg
  • Book-Inner-Pages-Mockup_0_reduced.jpg
Leading with Examples (lots of them)

D2C DNA features over twenty in-depth case studies spread throughout 23 chapters, which examine brands big and small who are approaching D2C through innovative and forward thinking points of view.

See a preview of the 23 chapters here and scroll down to download a full copy of the book.

01 new
D2C IS A MISSION

...and customers are buying missions, not just products

...Read More
02
D2C IS A MINDSET

...companies are rethinking market structures and products through a 21st century lens

...Read More
03
D2C BEGINS
 & ENDS WITH “C"

...and D2C brands are maniacally focused on the end-to-end customer experience

...Read More
04
D2C IS MOBILE

…and are mobile first in every dimension of communication and transaction

...Read More
05
D2C IS A SKILL

…not a business unit

...Read More
06
D2C BRANDS LIVE R&D

...they exist to develop, test and redevelop new compelling experiences

...Read More
07
D2C BRANDS DOTE ON DATA

…by creating data that informs them on customer preferences and reactions

...Read More
08
D2C BRANDS DELIVER ON DETAIL

...not just about product attributes but also every aspect of the experience

...Read More
09
D2C BRANDS ARE "STORYSELLERS"

...they connect with their customers through a shared, developing story

...Read More
10
D2C BRANDS DON'T SELL PRODUCTS

…they sell experiences and community

...Read More
11
D2C BRANDS AREN'T IN IT FOR THE MONEY

…they first seek to engender deep engagement to gain transformational insights

...Read More
12
D2C BRANDS ARE LOYALTY COMPANIES

…who create lifetime value for their customers and themselves

...Read More
13
D2C BRANDS ARE "UNORGANIZED"

…so they can be organizationally integrated and committed to the experience

...Read More
14
D2C BRANDS ARE COLLABORATORS

…with customers, employees and commercial partners

...Read More
15
D2C BRANDS ARE CURIOUS

...they remain curious and optimistic in the face of challenges

...Read More
16
D2C BRANDS ARE SIMPLIFIERS

...they simplify choices and markets for customers

...Read More
17
D2C BRANDS ARE OPPORTUNISTIC EXPERIMENTERS

…with their products and business models, and especially with their communications

...Read More
18
D2C BRANDS ARE PROMISE KEEPERS

...they make and keep bold, simple and explicit promises that their customers value

...Read More
19
D2C BRANDS ARE FAST MOVERS

...responsiveness is built into their operating fabric

...Read More
20
D2C = CAC:LTV

...and D2C brands know their numbers, especially the two that define their reach

...Read More
21
D2C GROWS
 THROUGH “DIG-ETAIL”

...and brands are digitally natives, not captives. They aim to connect in the physical realm

...Read More
22
D2C LOVES TGT,
 WMT AND P&G

...and it’s mutual. D2C brands and retailers are finding common cause and partnering

...Read More
23
D2C BRANDS "DO NO HARM"

...and their experiences are not benign. Approach with cautious intent, ambition and investment

...Read More
WHAT OTHERS ARE SAYING

See what some are saying about D2C DNA.

Jon

"Brands that want to compete in the value-centric, data-enriched economy need to develop a unique DNA and have it serve their businesses and their customers. This book shows them how."

-- JON BIRD, CHIEF EXECUTIVE OFFICER, VMLY&R AUSTRALIA & NEW ZEALAND
...Read More
Katie

"‘D2C DNA’ looks deeply into the foundational and often overlooked territory of what really makes a brand’s DNA tick. Leaders of brands of any size looking to gain insight from the D2C revolution should start here and make this DNA their own."

-- KATIE HUNT, CHIEF REVENUE OFFICER, SHOWFIELDS
...Read More
Malcolm

"Great changes in the market place require great changes by legacy brands and retailers if they’re to keep up with and satisfy the expectations of their future customers. An understanding and application of the 23 key elements of the DNA of D2C brands laid out in this book will be vital to help them succeed."

-- Malcolm Pinkerton, VP, Retail Insights, Europe Kantar Consulting
...Read More
D2C_DNA_copy_reduced.jpg
Download Your Copy of D2C DNA

An exploration and explanation of the 23 traits, characteristics, and principles that comprise the full DNA of the world's most successful D2C brands.

QUESTIONS?

Please contact Zac Kraemer, Director, Commerce or Andy Heddle, Group Director, Commerce

...Read More