Georges is a passionate brand builder with more than 23 years of experience in the ﬁeld of communication and strategy.
Georges is an avid industry practitioner, backed with research and analysis, strategic brand planning, good exposure to global best practices and creativity to develop marketing and commercial innovation. He was able to contribute to the communication and outreach success of key global and regional brands and Government organizations in Saudi and across the MENA region.
He started his career in Jeddah in 1996, and moved across many positions until he became the Regional Managing Director for Leo Burnett KSA.
In 2015, Georges was appointed CEO for Y&R’s GCC network.
Then in 2017, he was promoted to CEO for the MENA region. In September 2018, Y&R and VML merged globally to form VMLY&R a Brand Experience agency that combines Technology and Creativity to create Connected Brands.