Can a typeface carry the vision of a city?
The Dubai Font was designed as a gift from Dubai to the world. But it’s more than just a font. It carries the values of Dubai and represents the city and its people. It was created to promote literacy and freedom of expression for all. Dubai Font is the typographic voice of the city and its people, bearing values like Harmony and Innovation. Our task was to narrate this story to the world and ensure it was heard by everyone. And we did that with our campaign #Expressyou, encouraging people to express their thoughts ideas and inspirations freely. The nationwide integrated campaign would reach the world. The font was launched by His Highness Sheikh Hamdan on twitter and Instagram, putting it on a platform that would be seen globally. In one hour, it was a top trending topic on both platforms. And that was just the beginning.