VMLY&R VIENNA WINS ‘BEST IN SHOW‘

The campaign 'Parents On Pornhub' shows how a unique idea and a smart viral tactic can increase awareness of relevant social problems. 

2019-11-14
VMLY&R VIENNA WINS ‘BEST IN SHOW‘ AT AUSTRIA'S MOST IMPORTANT AWARD FOR ONLINE ADVERTISING

VMLY&R Vienna is celebrating 2 x gold, 1 x silver and 1 x bronze awards at the biggest award event for online advertising in Austria. But that's not all: VMLY&R was also named 'Best In Show' for its Parents on Pornhub campaign, earning the most prestigious award at this year's WebAd. After being shortlisted in the Film category in Cannes, VMLY&R was once again honoured for its online campaign 'Parents On Pornhub', which raises awareness of misunderstood sexuality among teens as a result of pornography consumption without reflection. Working together with the sex education platform sextalks.at, VMLY&R Vienna launched an entire movement rather than a conventional campaign. This drew an unusual amount of attention to the taboo subject of “porn”, gaining many likes and shares on social media.