Bank Austria

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Dominic Thiem presents Bank Austria in a new light

Bank Austria and VMLY&R Vienna launch new campaign for students and young professionals.

This September, UniCredit Bank Austria introduced a new campaign in collaboration with testimonial Dominic Thiem. Its message addresses young people with a single concept: You can do anything. What is the right path for me? To present the topic in an exciting way, the campaign shows Dominic Thiem taking different paths in life: as a doctor, DJ or chef - Bank Austria supports him every time.

The element of the campaign is a moving image series which links each of the stories to individual products, such as the free student account.

This demonstrates Bank Austria’s focus on customers’ needs. They are standing by their motto: “The bank for everything that matters".

Alexander Hofmann, ECD VMLY&R Vienna : “Now that everyone knows which path Dominic Thiem chose to take, we thought it would be interesting to show what would have happened if he had chosen another path.”