Sustainability has been at the core of UniCredit Bank Austria`s strategy for some time. Whether through the new GoGreen account, the sustainable investment fund or the special financing for environmentally friendly projects. These activities are also the centre of the new campaign, starring the US Open winner, Dominic Thiem. Impressive pictures show what needs to be protected for future generations: our nature.
“Dominic Thiem is passionate about environmental issues. Therefore, he was the perfect testimonial for this topic” says Andrea-Schmitz-Dohnal, Head of Marketing, UniCredit Bank Austria.
The films were directed by the Film Factory and the Swedish newcomer Marcus Lundin – with powerful images. Jork Weismann was responsible for the pictures. The campaign appeared in digital, out of home, print and TV.