CHALLENGE
As a basis for local activities, a visual for the festive season should be developed – apart from classical Christmas campaigns.
It should be taken into consideration that the visual is used throughout Europe and in some cases globally. Therefore, is has to be widely applicable.
The newly launched first electric car of Mazda, the All-New Mazda MX-30, should be positioned as a hero product.
CREATIVE EXECUTION
A composition that focuses on the essential element of Christmas – the Christmas Star, which surprisingly emerges by the blending of the light cones of five cars.
OUTCOME
A still and moving image which was used from Europe to Canada throughout digital, social media and CRM campaigns, TV, cinema, out of home, POS, print and PR.