CHALLENGE
In these challenging times, it is the goal to achieve a sales push in the European markets.This should happen through an asset toolkit, which shows the technological possibilities of the product range, but that also has the potential to focus on individual carlines. For being able to support both SUV and multi solution communication, it needs a cross channel approach.
In general, the campaign has the aim to tell a comprehensive electrification story.
Moreover, it is the goal to enable tactical campaigns, according to market specific requirements, as well as the creation of a consistent visual language that guarantees a pervasive website showroom appearance.
CREATIVE EXECUTION
Under the creative idea “choreography”, a concept was developed that dramatizes all different propulsion options of the range.
Besides exciting and award-winning design and a high level of basic equipment options, Mazda offers the right solution according to individual requirements and wishes. This applies to the highly efficient “SkyActive” motors, hybrid technologies and purely electric solutions.
OUTCOME
A tool kit campaign throughout Europe in more than 20 countries and languages in the areas of digital media, social media, TV, cinema, out of home, POS, print and PR for 4 different car models (CX-5, CX-30, CX-3, Mazda3) and generally the whole range.
In addition, all important interfaces including landing pages, CRM elements, retailer marketing and sales assets were supplied.
