- The Monopoly app gives Macca’s customers tokens and prizes. We wanted them to enjoy it for longer.
- We brought to life inspiring stories of people giving back through skills learnt on YouTube.
- We reimagined a popular biscuit in Australia and New Zealand to bring people closer together and raise awareness and donations for Legacy Australia and New Zealand’s RSA — both which provide assistance and support to families of returned and deceased service personnel.
- We engaged frequent Lotto players by establishing the brand as a game you play to share.
This is that we believe…
We are the most technologically connected generation in history, and yet, this has also been dubbed, ‘The Age of Loneliness’ and so many of us feel somehow isolated…
That’s because human beings crave genuine connections that go beyond the surface. This is true both personally, and as consumers.
As consumers, a genuine connection can cut through the clutter, make us engage with a brand and seek it out in the future, whereas disconnects both large and small can bleed a brand dry.
And that’s why we use physical, digital and human experiences to create genuinely Connected Brands for our clients, maximising the customer impact at every touchpoint.
At VMLY&R, we know that in the modern business arena there is one, clear truth:
Connection is everything.