The Coffee Club and VMLY&R have launched a new campaign, entitled “Coffee is our Middle Name”. Partnering with Australian comedian Nick Cody, the campaign celebrates The Coffee Club’s (and Australia’s) deep cultural connection to coffee.
Parodying well-known pop cultural scenes, the campaign showcases a series of entertaining, witty scenarios that demonstrate (in a very roundabout way) The Coffee Club’s 30 year obsession with coffee, caffeinating millions of Australians along the way.
“Literally and metaphorically, coffee is their middle name.” commented Benjamin Davis, ECD, VMLY&R Brisbane.
“The Coffee Club’s passion for all things coffee is genuinely exciting, and so is creating work that reaches bravely into new spaces for the category.”
The new campaign aims to reclaim The Coffee Club’s ownership of mainstream coffee culture.
“The Coffee Club has been obsessed with coffee for almost 33 years, it’s what we think about every day, it’s what we live and breathe.” says Nick Bryden, The Coffee Club CEO.
“This new campaign highlights exactly that, through some hilarious scenes with comedian Nick Cody. This campaign is our biggest and most exciting to date - we cannot wait to get it out there.”
The campaign, produced by Chop Shop, will launch across national TV, paid and organic Social, and OOH in key metro areas.
CLIENT
Jarred Appleby – Chief Growth Officer
Cynthia Acutt – Product Innovation and Brand and Communications Manager
Alicia Laker – Campaign & Promotions Manager
AGENCY
Ben Davis – Executive creative director
Andrew Kolb – Head of Strategy, Brisbane
Guido Pecego – Head of Art
Mignon Van Weeren – Head of Broadcast & Content
Fiona Caird – General Manager
Emma Brosnan – Account Director
PRODUCTION
Chop Shop – Film, Post Production & special effects