Hut Games - Pizza Hut Australia’s gaming team - and select streamers took part in the Pizza Hunt - giving players the opportunity to order free pizzas in Call of Duty Warzone.
Taking advantage of the new in-game proximity chat functionality, Pizza Hut’s streamers were able to connect with players to take their orders. Gamers who were able to track down the Pizza Hut delivery people in the Al Mazerah map were rewarded instantly.
“It’s hard to stay relevant in gaming but for Pizza Hut to capitalise on the new proximity chat function in Call of Duty just days after launch is a real win. As a COD veteran, I know that if you’re going to get rekt [taken down], you may as well do it with a free Pepperoni Lovers.” Jake Barrow, Group ECD VMLY&R Melbourne & Sydney.
The targeted activation is ongoing with Hut Games streamers Manik or GHHutz in Al Mazrah in the Warzone mode.
Learn more about the activation at CMO Mag