VMLY&R – WPP’s Brand and Customer Experience Agency and Monolith Studios have created the world’s first-ever death metal Public Service Announcement for Skin Cancer – ‘Sunny Death Metal.’ Hellios, the band formed by Chris Themelco from Monolith Studios, has created “the first brutally honest song about the sun”. Sunny Death Metal is two minutes of heavy music that connects Australians with a heavy, hard-to-swallow message about the sun.
The track – released earlier this year – already received national airplay on Triple J and is available to stream on most streaming services – including Apple Music and Spotify.
Following the initial release, Sunny Death Metal is now introducing a digital experience in partnership with sun and skincare company Standard Procedure. The bespoke multi-purpose web experience hosts the music, facts about melanoma and a shop selling merch and Standard Procedure sunscreen – where 100% of sales generated are donated to Melanoma Patients Australia to help fund skin cancer research.
Says Zepha Jackson, co-founder, Standard Procedure Sun and Skincare: “Standard procedure sun block was born under the harsh Australian summer sun – created to offset the devastating effects of melanoma; the most common cancer diagnosis in young Australians, with more than 16,000 diagnoses last year. So often PSAs are too easy to ignore – but Sunny Death Metal punches above its weight – connecting people to the heart of a prevention-driven message in a completely new way. We’re happy to donate 100% of our sunscreen sales on sunnydeathmetal.com to Melanoma Patients Australia – to continue fighting the good fight and keeping Australians protected.”
Says Ben Davis, executive creative director, VMLY&R: “The effects of skin cancer are devastating. So, we hope to get heads banging, people checking their skin, and SPF applied to prevent future skin cancer diagnoses. We believe death metal can save lives.”
For more info or to donate and help those affected by skin cancer, visit http://sunnydeathmetal.com/
Follow along on Instagram: https://www.instagram.com/sunny_death_metal/
Donation Partner: Standard Procedure Sun & Skincare
Zepha Jackson, Founder
Creative Agency: VMLY&R
Paul Nagy, Chief Creative Officer AUNZ
Benjamin Davis, Executive Creative Director
Guido Pacego, Head of Art
Cameron McDonald, Senior Art Director
Shaun McMahon, Senior Copywriter
Phil Vale, Senior Art Director
Griffin Englander, Post Specialist
Wiremu Smith, Senior Designer
Production Agency: Monolith Studios Melbourne
Music: Chris Themelco
Lyrics: Chris Themelco and Shaun McMahon