Andrew is an award-winning strategist who leads the VMLY&R Brisbane strategy team across Brand Strategy and Customer Experience.
His strategic focus is to create connected brands that have a strong emotional resonance with their customers, and deliver customer-first brand experiences leading to strong commercial growth.
Andrew has developed and implemented work across a broad range of categories and clients including FMCG (Coca-Cola, Lion), Education (University of Queensland, Bond Uni and TAFE), Retail (TABCORP, TerryWhite Chemmart, Amart Furniture and Foot Locker), Banking (Comm Bank, CUA, Suncorp, Bupa) and Travel (Tourism and Events Queensland, Air Asia).
Andrew has also worked extensively on a number of large-scale brand transformation campaigns for clients such as Amart Furniture, TerryWhite Chemmart and The Coffee Club. These campaigns all celebrated a strong brand and customer truth that was discovered through a range of research tools including BrandAsset® Valuator, the largest and longest running quantitative study of brands worldwide. Andrew leads that research survey here in Australia, working closely with the regional and global teams to roll it out each year.
Outside of VMLY&R, Andrew currently sits on the board of directors for a not-for-profit services organisation called Communify.