WORK

Creativity That Shines

A Connected Brand is one that lives in people’s lives by engaging with them on an emotional level - whenever and wherever they are - and inspiring them to connect with others.

By finding the intersection between what is important to consumers and what is true to brands, we create campaigns, content, platforms and experiences that get people talking.

Explore our award-winning work to see how we unite people through creativity, technology and culture.

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    Macca's - Monopoly

    The Monopoly app gives Macca’s customers tokens and prizes. We wanted them to enjoy it for longer.
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    Google - Youtube Taught Me

    We brought to life inspiring stories of people giving back through skills learnt on YouTube.
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    Ripcurl - Search GPS

    The perfect partnership revolutionised the way surfers interact with the ocean and each other.
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    Monash - Blaccout Change It

    Monash University has always been home to those who aren’t afraid to challenge the status quo.
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    The Half Biscuit

    Legacy
    We reimagined a popular biscuit in Australia and New Zealand to bring people closer together and raise awareness and donations for Legacy Australia and New Zealand’s RSA — both which provide assistance and support to families of returned and deceased service personnel.
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    Lotto - There's no nicer feeling

    We engaged frequent Lotto players by establishing the brand as a game you play to share.
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    Macca's - McPickle

    In April 2019, McDonald’s launched an all-new burger: the McPickle. The thing was, it didn’t exist.
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    QFCC - Beartrap

    Real Police Chat Logs between victims and predators show how easy it is to get caught in their trap.