Coffee is Our Middle Name

Reclaiming ownership of mainstream coffee culture

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Problem

The Coffee Club has been obsessed with coffee for almost 33 years, it’s what they think about every day, but they had started to lose touch with main stream coffee culture, and needed to reinstate a connection between its brand and its coffee-loving customer

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Solution

We worked with Brisbane-based comedian Nick Cody to create a campaign montage showcasing various pop culture moments, parodying the pottery scene from Ghost, superhero franchises. The scenes reference coffee in The Coffee Club’s own unique (and hilarious) way throughout each of those moments.

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Results

The campaign is still in-market, and has started the second phase of rollout

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