Google - Youtube Taught Me

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YouTube is an amazing platform that millions of people turn to every day. Often, they’re using it to learn how to fix something, upskill, or even start a whole new career.

YouTube wanted us to bring the best of these stories to life – people who learnt their skills directly from YouTube, and then used them to give back to their community.

The first step was finding the stories, which is a daunting task when you’re working for Google! We created the Story Engine, an in-house system that scrapes trillions of touch points to find those special few people.

Then we brought these stories to life with a fresh approach to doco films, combining heartfelt interviews with mixed-media and a digital-first approach to storytelling.

The films launched YouTube Stories across Australia and New Zealand, were picked up extensively in the media, and created a great foundation for more to come.

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