History on Repeat

Changing the news stories that have come full circle

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  • Monash University History on Repeat

Challenge

The year’s biggest news stories featured issues we thought were solved. The Taliban has returned to power in Afghanistan. Abortion in the US is being overturned. Famine is returning to parts of Africa. Indigenous Australians are dying in police custody in record numbers. History its repeating itself and not for the better. We need to keep fighting for change.

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Solution

Monash University understands we’ve come too far and the stakes are too high for history to repeat itself with the same headlines. We need to inspire a new generation of intelligent, passionate, driven people to continue the hard work that’s been done and improve upon it. The campaign highlights key issues that were in the news in 2021, which are also issues that Monash advocates for with its academic research. The arresting photography and newspaper layouts were crafted to look like they were from the past. The shocking twist? They’re more recent than you may have thought.

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Results

The campaign is currently in-market

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