It's Time to Focus on Our Waterways

Turning attention to Australia’s Waterways

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Problem

There was a distinct spike in the number of people worried about our waterways health and concerned about the reduced number of fish. Particularly after the recent bushfires and flooding turn attention to improving waterways instead of just the fish that we can catch from them

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Solution

A campaign to accelerate the recreational fishing community involvement in fish habitat restoration was launched today by OzFish Unlimited.

Through a series of powerful images, the online campaign flips the cliched bragging right photo of an angler and their catch with the waterways in focus instead of the fish.

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Results

The campaign raised awareness for the OzFish national not-for-profit charity, where recreational fishers come together and help restore, protect and enhance fishing across Australia.

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