Fluffy was looking to connect with consumers at a deeper level than the sea-of-sameness category advertising that focused solely on product benefits and performance.
Breaking that cycle of monotony can be as simple as sniffing a freshly washed jumper in the morning or diving into your freshly changed sheets at night. Enjoy the everyday moments. “Life’s Better Fluffy”, and we showcased some of those intimate, funny moments consumers could relate to and laugh at.
The campaign is currently in-market