Life's In-between Moments

Australian Unity’s first major brand-building effort in its 180-year history

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Challenge

Australian Unity’s wanted to create their first major brand-building effort in its 180-year history, with an idea that got to the core of their purposes as a company.

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Solution

‘The In-between Moments’ aims to make people proactively consider their holistic wellbeing and see Australian Unity as an honest, real and trustworthy supporter of their wellbeing journey through its health, wealth and care products and services.

Directed by International Emmy award-winner Glendyn Ivin, whose recent film Penguin Bloom topped the Australian box office, the emotional campaign tells a very real story about the smaller in-between moments that happen amongst life’s big ones.

These are the moments that are often so fleeting, yet can have a profound impact on our wellbeing.

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