Bond University had a new set of Microcredentials courses that were launching, and needed to raise awareness to drive enrolment, but the budgets were small
Bond University and VMLY&R launched an ambient outdoor campaign, featuring four smaller-than-life interactive micro doors popping up across Brisbane to promote Bond’s new microcredential courses.
Created in collaboration with local artist Mace Robertson, the tiny doors can be discovered in popular locations across the Brisbane CBD. Each door features a unique QR code that, once scanned, leads to an interactive digital experience providing further information about the door locations, as well as a behind-the-scenes film with artist, Mace Robertson.
The campaign is still in-market, however engagement on our microsite experience – linked from the Microdoor installations – have been higher than initial campaign KPI targets