Pizza Hut wanted to connect more closely to the gaming community and utilise Hut Games – Pizza Hut Australia’s gaming team – to lend a hand
Taking advantage of the new in-game proximity chat functionality in Call of Duty Warzone, Hut Games – Pizza Hut Australia’s gaming team – and select streamers went on a Pizza Hunt – an in-game pizza ordering service in Call of Duty, giving players the opportunity to order free pizzas in Call of Duty Warzone. Streamers were able to connect with players to take their orders. Gamers who were able to hunt down the Pizza Hut delivery people in the Al Mazrah map were rewarded instantly with a free pizza.
- 150,000+ impressions and counting
- Low-risk test & learn was deemed a success