Reimagining the Vitamin Shelf

Creating a masterbrand platform to drive unity and consideration at the shelf

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  • Centrum Vitamin Shelf Hero Visual VMLY&R Commerce


No two people are the same, and no two people have the same day-to-day and goals. One person’s park run is another’s clean health check. Through research, we uncovered that customer’s are looking for products that will help us do wellness on our terms, to ensure they all meet the goals they set themselves.

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With this insight in mind, we developed a campaign for Centrum which launched in 2022 that will help consumers live their best life, with the support of multivitamins. The messaging is designed to help consumers find a blend that best fits in with their lifestyle, to ‘do wellness your way.’

The campaign involves full in-store POS suite as well as touchpoints for eCommerce and varying add components

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The campaign is currently in-market

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