Ripcurl - Search GPS

  • ripcurl_cover_image_1260x893px
Rip Curl, a leading surf brand, had been looking at wearable technology and felt there was enormous possibilities to deliver something unique and useful to their consumers.

We helped them to not only capitalize on an emerging wearable market but give surfers an edge no other brand could

Surfers spend their entire lives searching for the perfect wave, but they’ve been limited to following their intuition, until now. By combining innovative motion tracking, real-time environmental data and intuitive information design in a fully mobile platform, we were able to revolutionize the way surfers interact with the ocean and each other. They were able to capture, learn from, and share their rides.

Apart from winning multiple awards in multiple categories, SEARCHGPS has debuted as a massive hit and is turning amateur and pro surfers alike into cartographers of the coastline

  • Ripcurl-720x540_2
  • Ripcurl-720x540_3
  • Ripcurl-720x540_4