Drone pilots in the Australian Navy are the eyes of the ocean. We needed to attract potential new recruits, by demonstrating the role of a drone pilot and help potential recruits how they see what their shipmates can’t.
VMLY&R and production company, Cadre, bent reality to demonstrate the perspective. The surreal images were created by combining more than 50 images with photoreal CGI assets. The images were crafted by sourcing dozens and dozens of individual high-resolution photographs, ensuring that scale and lighting was consistent in each image, and then stitching them all together with intricate photo retouching. Every element was positioned with painstaking detail to trick the viewer into thinking that the image was bending, resulting in landscapes with a surreal twist.
The campaign is currently in-market