VMLY&R Brazil wins Grand Effie
For the second time in three years, VMLY&R Brazil (now VML) has won the most important prize of the 2023 Effie Awards Brazil — the Grand Effie — for Vivo and Motorola’s Buscapé, which also won two golds.
“Black Coaches,” also for Vivo, was awarded a bronze.
Additionally, Vivo/Telefónica was named Brand of the Year.
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