October 17, the largest business creative award in Asia , the 12th ROI Festival awards ceremony ,was held in Shanghai, and the list of winners was officially announced. As a "brand experience agency" that provides customers with integrated digital and creative service solutions, VMLY&R China has won four awards.
In the awards ceremony, nearly one thousand of award-winning creative people, advertisers, brand companies, marketing companies, Internet companies and media from around the world attended the event to celebrate the highest-level annual event in this industry. The number of entries for this year has increased to 3,310. The Organizing Committee has reduced the proportion of gold prizes to 1.8% in order to enhance quality of the golden prizes.. The final panel of judges consists of 104 industry leaders from first-tier brand owners and 4A companies. Professional review and process, coupled with the cooperation of third-party authority PwC, its authority and influence make it become the trend of creativity in this year and also become a battlefield for domestic and international’s marketing professionals.
VMLY&R China and Pepsi co-created the 2018 “YOUR PEPSI HOME VIDEO” won the Gold Award for Vertical Video Creativity , Silver Award for Programmatic Creativity, Bronze Award for Big Data Creativity and Creative H5.