With nearly 20 years in the digital creative business, Itsuki has worked across most flavors of creativity and creative execution. This experience has made him a bridge between creativity and technology, enabling creative and technical people to understand each other, and help them integrate creative execution plans.

In addition, he is responsible for internal project process management, ensuring that each project is well executed, especially creative ideas can be finally presented.

He’s currently leading the project team and the development team, beyond that, also focusing on the construction of the studio to improve the overall execution capability of VMLY&R.

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Vice President, Production & Projects, China