Kevin Zhu, based in Shanghai, is the CEO of VMLY&R China. Previous COO of the agency, he has grown through the ranks, and under his leadership and during his tenure, VMLY&R China grew from a start-up agency into a premier 450-strong agency providing integrated advertising and marketing services for clients.
Kevin’s push into integrated e-commerce, digital experience, content creation and IP collaboration led VMLY&R China to be recognized as one of the most agile and effective business partners for major brands seeking breakthrough marketing in China’s complex market. His unique experiences across digital technology, media platforms and agency business development enabled him to lead VMLY&R to become one of the most respected integrated agency in China.
Prior to joining VMLY&R, Kevin held regional business and sales leadership positions at Tencent. He graduated with an MA (Eng) in Telecommunications from the Technical University of Denmark, and a BA (Eng) from the Copenhagen University College of Engineering.