With more than 20 years of experience in the industry.Kien has helped build some of the biggest brands in China. Integrating storytelling with data, activation, experience, social and innovation, he has created some the most successful campaigns for local and internationals brands. He helped relaunch Unilever Dove to become the No.1 body wash in China, the first locally produced adidas originals campaign, helping Gap to launch in China, grew Mizone into one of the China’s biggest drinks and Burger king to triple its business size.

One of the most awarded creative in the region, Kien’s previous achievement includes Top 2 Most Effective agency by 2015 Effie Greater China and No.3 Most Creative Agency in APAC according to Cannes Lion 2015 Global Creativity Report.

Executive Creative Director, China