The Be Safe collection for Česká spořitelna won bronze at the Golden Drum Festival

The international Golden Drum Festival of creativity appreciated the work of the VMLY&R agency for Česká spořitelna. The Be Safe collection won third place in the Creative Use of Media: Social Platforms category at the award ceremony in Portorož, Slovenia.

The campaign took place on the social platform Vinted and other online bazaars, where users most often resell and buy new or already worn clothes. Through a special collection of Be Safe clothing and the involvement of influencers, the campaign drew the attention of users of these platforms to the most common mistakes in behavior on online bazaars and provided them with useful advice on how to recognize cyberattacks.

You can find more information about the winning campaigns in the article here.

...Read More