The CSR campaign for Česká spořitelna and Post Bellum by the VMLY&R agency in cooperation with OAK Prague won first place in its category in the Agency Cooperation of the Year 2022 competition organised by the media house Seznam.cz. The expert jury appreciated the processing and social benefit of the campaign, where Spořitelna suspended its advertising campaigns and dedicated the freed up media space to the charity initiative Memory of the Nation (Post Bellum) in the wake of the conflict in Ukraine.
More information about this campaign and the full results of the competition can be found here.
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