On 1 September, the European Association of Communications Agencies, organizer of the Effie Awards Europe, announced the members of this year’s expert jury. Iva Welker, Managing Director of VMLY&R Prague, will evaluate the effectiveness of communication in the entered projects within the Multi-Market and Positive Change Effies categories. Iva was selected for the jury of the second evaluation round, which will be held for these categories on 2-3 November.
"I very much appreciate this opportunity. I am looking forward to being a juror, primarily because it will enable me to discover the best work from all over Europe that brings forth creative solutions with real impact. I am certain that discussions with the other jurors will be beneficial and worthwhile," says Iva Welker.
This year’s jury, which will determine the winners for 2021, is composed of nearly 100 sector professionals from 24 European countries. The results will be announced on 1 December at the Effie Europe Awards ceremony during an online broadcast.