Jakub Hereš confirmed as speaker at BRANDstorming conference

Jakub Hereš, Group Account Director at VMLY&R, together with Monika Hovorková, Brand Lead at Česká spořitelna, will speak at the BRANDstorming conference organised by TUESDAY Business Network on Thursday 20th April. 

In their joint presentation, they will show the audience how Česká spořitelna and its VMLY&R team tackled the challenge of creating a product offer, and a way of communication that would appeal to younger generations and show that Česká spořitelna is an attractive brand that does have something to offer them

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