Kristýna Ochvatová has been working as Head of Strategy since 2 October, replacing Tomáš Sýkora. She has been involved in brand building and strategic campaign planning for over ten years, gaining experience both on the client side and on the side of local and network agencies. She joins VMLY&R coming from the position of Senior Strategy Consultant at YYY.
"Kristýna brings a comprehensive view of building strategies and with her experience working for established brands, small and medium-sized businesses, as well as start-ups, she is a significant reinforcement of our agency. In addition to key know-how in the field of brand strategies, in close cooperation with creative teams, she will focus more on connecting brand and customer experience across clients with the aim of bringing effective solutions to briefs that have an impact on business," Iva Welker, Managing Director of VMLY&R, explains.
In her new role, Kristýna will be responsible for leading and developing a team of strategic planners, supervising the client portfolio and, among other things, local adaptation of global processes and strategic tools.
Kristýna Ochvatová's arrival at VMLY&R was also covered by the media.