15 September 2020
The Czech economy is focused on export-oriented manufacturing. The share of Czech export in producing GDP reached 70 % last year and our standard of living is ever more dependent on how people view the "Made in Czech Republic" label on the goods and services the Czech Republic exports. Really? Do you think it makes sense to play up the Czech angle in promoting domestic brands abroad? What reputation does the "Czech brand" have and what does it contribute to the success of goods and services abroad? How are we doing in comparison with other countries and in what product categories does the brand Made in Czech Republic sound the best? Our strategist Tomáš Mrkvička has analysed global consumer preferences by country of origin and in his article, he offers answers to some of these questions.