Miloš Kočí for Médiář: Is home office killing creativity?

Today we are still in a 3+2 mode, i.e., three days at work, two days at home office. And it's not good. Our work is based on communication and mutual inspiration, writes Miloš Kočí, creative director of VMLY&R, for Médiář

The best ideas come from a mutual opposition between people in the team. When one comes up with an idea, it can inspire the other to do something else.  In his article, Miloš Kočí reflects on the impact of working from home on the quality of creative outputs and what system of work has worked well for him within the creative department he manages at VMLY&R.

Whole article is available here.

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